The Econic

THE ICONIC shut down, a one week experience where fashion consumers will only be able to access THE ECONIC. A company wide initiative to shine a spotlight on the environmental impact caused by the fashion industry.

THE ECONIC will stock only sustainably certified brands with 100% transparency on all products and packaging while showcasing sustainable practices through our curation of tutorials, talks and articles from industry pioneers – no longer will consumers be unaware of their product choices and the ramifications of their shopping habits.

After the week shutdown, THE ICONIC will return but THE ECONIC will remain as an icon in the navigation bar, a click away for those who wish to continue their sustainable journey.